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Firvalley Productions Inc.

An independent production company based in Toronto that specializes in first class, high-end documentary, life-style and reality-based programming. Our shows have been broadcast in Canada, the U.S and 22 countries around the world.

About

Our History

Joseph Blasioli and Maria Pimentel are the owners and partners of Firvalley Productions Inc. Having previously collaborated on a number of high profile productions, they created Firvalley in 2005 as a boutique production company specializing in high-end documentary, lifestyle and reality-based programming.

What We Do

Firvalley manages all stages of production, from developing original ideas to acquiring literary/format right; engaging writers, directors, cast and crew; arranging financing; servicing and delivering all levels of production(from pre through post); ultimately, exploiting the worldwide distribution and format rights of completed series

Our Strategy

Firvalley’s strategy favours projects that are both current and innovative, reflecting unique ways to re-invigorate familiar formats, assuming the highest standards of craft as a start point. A Firvalley project aims to possess broad audience appeal, without compromising the delivery of intelligent, intriguing or insightful content.

Joseph Blasioli
President/Executive Producer

Joseph is the president and co-owner of Firvalley Productions. As the creative head of Firvalley’s production slate he has a wealth of experience to draw from. He’s an award winning documentary filmmaker (“Blast’em”, NFB’S “The Last Round: Chuvalo vs. Ali”) and seasoned television producer, director and writer.

His has personally created or co-created more than a dozen original programs (HGTV’S “Design Interns”, FOOD NETWORK’S ”At The Table With…”, CBC’S “The New Ice Age: A Year in The Life of the NHL”) and his work has spanned all genres – documentary (CBC’S “Life & Times”, CTV’S “The Last Frontier”), lifestyle (HGTV’S “The Decorating Adventures of Ambrose Price”, “The High Low Project”), reality (HGTV’S “Canada’s Handyman Challenge”, TORONTO ONE’S “Hooked Up”) and entertainment (GLOBAL’S “Popstars”, TVTropolis’ “Killer Comebacks.”) He has been nominated for a Genie and won several Geminis. He is an avid traveler, reader and pick-up hockey player.

Maria Pimentel
Executive Producer

Maria is a Gemini award winning producer. As Executive Producer and Manager of anything to do with “money”, Maria has an extensive background in the business of television and feature film production and distribution. She has produced a wide genre of television from respected documentaries such as White Pine’s A Scattering of Seeds, Toronto: City of Dreams to more light hearted fare such as Lone Eagle’s Hidden Camera comedy series The Office Temps, Supermodels, The Call and The Ratings Monster, Popstars. Maria most enjoys interpreting dreams.